Brands, services, platforms and people

CAQA Recruitment

Specialists in VET sector recruitment—connecting RTOs, TAFEs, and higher education providers with qualified trainers, assessors, administrators, and compliance staff.

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CAQA Courses

A trusted destination for short courses, nationally recognised qualifications, and micro-credentials delivered through modern, flexible delivery models.

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CAQA Resources

Home to Australia’s largest library of audit-compliant training and assessment materials, with over 75,000 resources and SCORM-compatible e-learning packages. All resources are quality-assured, editable, licence-free, and backed by lifetime updates.

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Career Calling International

At Career Calling Education, we understand the challenges individuals and organisations face in today’s rapidly evolving global landscape. Our mission is to bridge the skills gap and develop a highly competent workforce that meets the demands of industries worldwide. We achieve this by offering a comprehensive range of courses, from vocational education and training to short courses and micro-credentials, delivered through our state-of-the-art online learning platform.

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CAQA Analytics/ Proba (Professional business analysts)

At CAQA Analytics, we are revolutionising the way businesses and institutions use data. As a trusted partner to government agencies, non-profit organisations, and corporations, we empower informed decision-making, operational improvement, and proactive compliance management through sophisticated data analytics. Our experienced analysts transform raw information into strategic value, recognising the unique challenges and goals of every organisation we work with. We don’t offer one-size-fits-all solutions—we customise our services to unlock growth, efficiency, and innovation through deep business, system, and data analysis. CAQA Analytics leverages cutting-edge tools and methodologies to provide holistic solutions that meet your organisational needs. Our services include:

Data Collection and Integration: We aggregate data from various systems and platforms, creating a unified and accessible data ecosystem for your organisation.

 Data Analysis and Insights: Using advanced algorithms and machine learning, we uncover patterns, trends, and opportunities that inform decision-making and strategic direction.

Reporting and Visualisation: We design interactive dashboards and intuitive reports that make complex data easy to understand and act upon.

Compliance Monitoring: Our team ensures that your operations align with evolving laws and industry standards, identifying risks before they become issues.

Strategic Consultation: We offer expert advisory services to support your organisation in crafting and executing data-driven strategies that align with your long-term goals.

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CAQA Marketing

CAQA Marketing is the dedicated creative and strategic division of CAQA Groups, offering comprehensive marketing solutions tailored to the unique needs of the vocational education and training (VET), higher education, and professional services sectors. At CAQA Marketing, we understand the regulatory landscape of the education sector and align all marketing activities with compliance standards to deliver both effective and responsible outcomes.

Brand Development & Visual Identity is at the heart of our service offering, where we craft distinctive brand strategies, logos, and cohesive visual systems that represent each client’s mission and values. Digital Marketing & Advertising campaigns are strategically executed across platforms such as Google Ads, Facebook, LinkedIn, and Instagram, driving course enrolments, raising brand awareness, and supporting event attendance.  Content Strategy & Copywriting ensures that all digital and print materials — including websites, blogs, brochures, flyers, and course guides — are engaging, informative, and compliance-friendly.

SEO & Website Optimisation services help institutions improve their visibility online through thorough audits, keyword optimisation, and search-friendly content development. Our team also offers Lead Generation & Campaign Management, focusing on creating, managing, and optimising campaigns that convert interest into actual enrolments. We further support our clients with Graphic Design & Multimedia, producing modern, on-brand visual assets such as social media graphics, infographics, and videos. Finally, Marketing for RTOs & CRICOS Providers ensures that education-specific marketing strategies are fully compliant with ASQA and other regulatory requirements, providing peace of mind alongside campaign success.

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CAQA Compliance

CAQA (Compliance and Quality Assurance) is a premier consultancy and resource provider in Australia’s vocational education and training (VET) sector. As an initiative of Career Calling International, CAQA was established to address the compliance and regulatory needs of training organisations. With a team of seasoned professionals boasting over 25 years of experience, CAQA has been instrumental in developing quality training and assessment resources for both Australian and international education markets. CAQA offers a comprehensive suite of services tailored to support Registered Training Organisations (RTOs), CRICOS providers, and higher education institutions. Their offerings include assistance with rectifications and non-compliance, audit services, business analysis, course accreditation, and the development of business plans. They also provide specialised services such as CRICOS and ELICOS feasibility analysis, ANMAC consultancy, and support for Higher Education Provider applications. In addition to consultancy, CAQA is renowned for its extensive range of training and assessment resources. Their portfolio encompasses over 600 qualifications, 1,000 units of competency, and 28 training packages, including ICT, BSB, CHC, CPC, NUR, SIT, TAE, HLT, and RII. These resources are meticulously developed to align with industry standards and are regularly updated to reflect changes in the VET landscape. CAQA’s commitment to excellence is further demonstrated through their e-learning solutions, which are SCORM-compliant and designed for multi-device accessibility. These interactive learning materials incorporate real-life simulation activities and visually appealing infographics to enhance learner engagement and comprehension. With a focus on integrity, respect, excellence, teamwork, innovation, customer focus, diversity, and sustainability, CAQA continues to be a trusted partner for organisations seeking to navigate the complexities of the education and training sector.

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